“Pura Vida,” translates to “pure life” in Spanish, “pura vida” is more than just a saying. It’s a lifestyle of sorts. One that’s all about enjoying life’s little pleasures, slowing things down and living life to the fullest.
With your purchase, 800 artisans in Costa Rica, El Salvador, India and more, can count on a steady income and positive work environment thanks to the incredible support of Pura Vida fans.
$12.00
Ride the waves all year long with this new simple, yet dainty, "Wave Ring." Available in three finishes, gold, rose gold, and sterling silver.
.925 Sterling Silver
By Puravida
$14.00
Need a little flower power? Then snag our Sunflower Ring! This too-cute style is set on a silver band, with a brightly enameled sunflower charm for the perfect pop of color.
Brass Base w/ Rhodium Plating & Enamel
Sunflower Measurements: 7mm (diameter)
by Pura Vida
$14.00
Founded in Costa Rica, Pura Vida provides sustainable jobs to artisans worldwide and raises awareness for charities with products that give back.
Silver: Brass Base w/ Rhodium Plating & Blue Seaglass
Gold: Brass Base w/ Gold Plating & Green Seaglass
by Pura Vida
$7.00
Sandy feet look so much cuter when you’re wearing one of our Original Anklets.
100% Waterproof
Wax-Coated
Iron-Coated Copper "P" Charm
Adjustable from 3-6 Inches in Diameter
by Puravida
$14.00
Everyone loves fresh flowers, but our Daisy Ring is sooo much better. Set on a silver-plated band, this low-profile style features an enameled daisy charm that’s perfect for stacking (and practically screams spring!).
Brass Base with Rhodium Plating
$12.00
Bring a little sunshine to your bracelet collection with our Sunflower Charm Bracelet. Set on a simple string band-it features an enamel sunflower charm that’s sure to brighten up your day every time you wear it! Enamel Sunflower Charm Gold-Coated "P" Charm Adjustable from 2-5 Inches in Diameter by Puravida...
$12.00
Calling all fans of our classic Chevron Ring—we’ve got a matching toe ring that will give you major happy feet! This stacked design features a simple chevron pattern with a hammered effect for a little extra texture. Grab one (or two) before sticking your toes in the sand this summer. Lightly...
$20.00
Have a soft spot for sea turtles? Then show it off with our Sea Turtle Earrings! This pretty pair of earrings is available in two beach-ready finishes: gold with a sea green stone and silver with a sky blue stone. Measurements: 6mm (L) x 8 mm (H) Silver: Brass Base...
$14.00
Ride the waves all year long with this Band of Waves Ring! Perfect to add to a stack or wear alone.
.925 Sterling Silver & Rose Gold Plated .925 Sterling Silver
by Pura Vida
$18.00
Have some fun in the sun with our playful seed bead bracelet. This seed bead design features soft daisies that'll have you dancing in a flower field all year long.
Vanilla Cord
Beaded Portion is Approx. 5.3 Inches
Flower Dimensions: 6.4mm Diameter
Adjustable from 2-5 Inches in Diameter
$6.00
The sky's the limit with this cool, blue bracelet from Pura Vida! Made from 100% waterproof cord and so much fun to wear and layer, it can follow you anywhere spring and summer take you - with a little boho flair thrown in! Adjustable from 2-5 Inches in Diameter Wax-coated...
$12.00
Add a little sweetness to your wrist stack!
Heart Charm: 11mm (L) x 13mm (H)
Rose Gold: Rose Gold-Plated Brass
Silver: Silver-Plated Brass
Adjustable from 2-5 Inches in Diameter
by Puravida
$15.00
Dainty waves roll across your earlobes giving a perfect beach look!
Smooth Finish
Sterling Silver
.75"L (W)
$15.00
We’re over the moon about this gorgeous charm bracelet! Set on a neutral string band—meaning it goes with everything—this style features a genuine moonstone charm, which is known to help you go with the flow and enhance your intuition. Wear it the next time you need the confidence to trust your gut! Moonstone Charm Adjustable...
$12.00
It’s almost beach season (yay!) and our Shoreline Anklet is sooo here for it.
Wax-Coated
Rose Gold: Rose Gold-Plated Brass
Silver: Rhodium-Plated Brass
Adjustable from 3-6 Inches in Diameter
by Puravida
$12.00
With its bright yellow and white enamel finish and an open back for adjusting, this toe ring is perfect for anyone looking to bloom!
Brass Base w/ Rhodium Plating & Enamel
Malleable with Open Ends to Allow Adjusting
$12.00
Show your love for elephants with our new Save the Elephants Charm bracelet! For each bracelet sold, we'll donate 5% of the purchase price to The Elephant Sanctuary, a Tennessee- based nonprofit that provides captive elephants with individualized care, the companionship of a herd, and the opportunity to live out...
$6.00
663 million people live without clean water, which is nearly one in 10 people worldwide. When a community gets access to clean water, it can change just about everything. Charity: Water is a nonprofit organization bringing clean and safe drinking water to people in developing countries. 5% of the purchase...
$15.00
Soak up some rays in our new Sunkissed Bracelet! Available in silver with an amazonite stone—this summery, stackable style features a 100% genuine gemstone charm (meaning no two look alike!).
Winterfresh: Amazonite Stone
Charm Dimensions: 11mm Diameter
Adjustable from 2-5 Inches in Diameter
$12.00
Our Two-Tone Full Circle Charm Bracelet is twice as nice, thanks to the mix of cool colors on this bitty braid beauty. The eye-catching design comes in two color combos: neon blue and strawberry with a gold circle charm, or neon yellow and pink with a silver circle charm. -...
$10.00
Brighten up your beach looks with our Palm Tree Bitty Charm Bracelet. It features a bitty braided band, with a gold palm tree charm that makes every outfit that much cuter. Because that's what fronds are for! This bracelet comes with an adjustable band that allows wearers to create the...
$10.00
Wave hello to your new fave: our Wave Locket Charm Bracelet! This insanely cute style is set on a bitty braid band. - Wave Locket: 11mm (diameter) - Inside of Locket Features PV Logo on Left and Pineapple on Right. Gold-Plated Brass Adjustable from 2-5 Inches in Diameter by Puravida...
$15.00
Ride the waves all year with this Silver Wave Bar on Winterfresh cord Bracelet.
Rhodium-Plated Brass
Charm: 25mm (L) x 5mm (H)
Adjustable from 2-5 Inches in Diameter
by Puravida
$15.00
Show off your sweet side in our Lover Alphabet Bead Bracelet. Set on a bitty braid band, this retro design adds a touch of whimsy and pop of color to every stack. Adjustable from 2-5 Inches in Diameter Miyuki Beads: Yellow, Pink & Dark Pink Alphabet Bead Dimensions: 7mm Diameter...
$16.00
Show off your sweet side in our Crush Alphabet Bead Bracelet. Set on a bitty braid band, this retro design adds a touch of whimsy and pop of color to every stack.
Adjustable from 2-5 Inches in Diameter
Miyuki Beads and Alphabet Beads
by Pura vida
$15.00
Ride the waves all year with this Silver Wave Bar on Peach Bracelet
Rhodium-Plated Brass
Charm: 25mm (L) x 5mm (H)
Adjustable from 2-5 Inches in Diameter
by Puravida
$10.00
Puravida is committed to supporting artisans and charities worldwide, as well as protecting the environment through biodegradable packaging - so you can be sure your beautiful piece of jewelry is doing good for the world! Gold plated starfish charm, metal "P" charm, on waxed cord Adjustable from 2-5 Inches in...
$12.00
Show your love for sea turtles with this exclusive new charm bracelet! For each bracelet sold, 5% of the purchase price* will be donated to the Sea Turtle Conservancy, the world’s oldest sea turtle research and conservation group, which carries out worldwide programs to conserve and recover sea turtle populations. Gold-Plated...
$12.00
Show your love for sea turtles with this exclusive new charm bracelet! For each bracelet sold, 5% of the purchase price* will be donated to the Sea Turtle Conservancy, the world’s oldest sea turtle research and conservation group, which carries out worldwide programs to conserve and recover sea turtle populations. Rhodium...
$12.00
Show your love for elephants with our new Save the Elephants Charm bracelet! For each bracelet sold, we'll donate 5% of the purchase price to The Elephant Sanctuary, a Tennessee- based nonprofit that provides captive elephants with individualized care, the companionship of a herd, and the opportunity to live out...
$12.00
It’s the perfect bracelet for all dolphin lovers! For each bracelet sold, 5% of the purchase price* will be donated to Oceanic Preservation Society (OPS), a nonprofit that exposes complex global environmental issues and promotes advocacy, including advocating for global protection for dolphins. Gold: Gold-Plated Brass Adjustable from 2-5 Inches in Diameter...
$10.00
The bee symbolizes community, brightness and personal power. Follow the bee to discover your new destination.
Adjustable 2-5 inches
Silver: Rhodium-Plated Brass, Waxed cord
By Puravida
$10.00
Dolphins symbolize resurrection and protection. They have a playful nature, which reminds us to approach life with a sense of joy and humor.
Adjustable from 2-5 inches
Rhodium Plated
By Puravida
$10.00
Wave hello to your new fave: our Wave Locket Charm Bracelet! This insanely cute style is set on a bitty braid band.
Wave Locket: 11mm (diameter)
Inside of Locket Features PV Logo on Left and Pineapple on Right
Silver: Rhodium-Plated Brass
Adjustable from 2-5 Inches in Diameter
by Puravida
$18.00
Add this Stone Wave Charm Bracelet to a wrist stack or wear alone!
Wave Charm: 14mm (diameter)
Silver Plated, Turquoise Stone Inset, Waxed Cord
Adjustable from 2-5 Inches in Diameter
by Puravida
