“Pura Vida,” translates to “pure life” in Spanish, “pura vida” is more than just a saying. It’s a lifestyle of sorts. One that’s all about enjoying life’s little pleasures, slowing things down and living life to the fullest.
With your purchase, 800 artisans in Costa Rica, El Salvador, India and more, can count on a steady income and positive work environment thanks to the incredible support of Pura Vida fans.
$14.00
Need a little flower power? Then snag our Sunflower Ring! This too-cute style is set on a silver band, with a brightly enameled sunflower charm for the perfect pop of color.
Brass Base w/ Rhodium Plating & Enamel
Sunflower Measurements: 7mm (diameter)
by Puravida
$14.00
Wear this Enameled Wave Ring in a stack or alone.
Enamel Sits Flush
Wave: 9mm (H)
Brass Base w/ Rose Gold Plating & Enamel
$12.00
What’s your vibe? Find out now with the Mood Color Changing Charm Bracelet! Featuring a bitty braid band and circular mood charm, this bracelet will change colors throughout the day based on your mood. Some color variations shown in photos, here's what each color means:Blue: Feelin' fine & on cloud ninePurple:...
$12.00
Our Two-Tone Full Circle Charm Bracelet is twice as nice, thanks to the mix of cool colors on this bitty braid beauty. The eye-catching design comes in two color combos: neon blue and strawberry with a gold circle charm, or neon yellow and pink with a silver circle charm. -...
SALE
$6.00
$12.00
For each bracelet sold, 5% of the purchase price* will be donated to The Bee & Butterfly Habitat Fund, a nonprofit that identifies opportunities to establish critical pollinator habitats to help honey bee and monarch butterfly populations thrive. Measurements: 14mm (H) x 14mm (L) Mother of Pearl Inset Rose Gold: Rose...
$10.00
Brighten up your beach looks with our Palm Tree Bitty Charm Bracelet. It features a bitty braided band, with a gold palm tree charm that makes every outfit that much cuter. Because that's what fronds are for! This bracelet comes with an adjustable band that allows wearers to create the...
$10.00
Wave hello to your new fave: our Wave Locket Charm Bracelet! This insanely cute style is set on a bitty braid band. - Wave Locket: 11mm (diameter) - Inside of Locket Features PV Logo on Left and Pineapple on Right. Gold-Plated Brass Adjustable from 2-5 Inches in Diameter by Puravida...
$7.00
Sandy feet look so much cuter when you’re wearing one of our Original Anklets.
100% Waterproof
Wax-Coated
Iron-Coated Copper "P" Charm
Adjustable from 3-6 Inches in Diameter
by Puravida
$15.00
It’s okay to buy yourself flowers, especially if they’re our Sunflower Stud Earrings!
Measurements: 8mm (diameter)
Brass Base w/ Rhodium Plating & Enamel
Sterling Silver Posts
by Puravida
$12.00
Ride the waves all year long with this new simple, yet dainty, "Wave Ring." Available in three finishes, gold, rose gold, and sterling silver.
.925 Sterling Silver
By Puravida
$14.00
Everyone loves fresh flowers, but our Daisy Ring is sooo much better. Set on a silver-plated band, this low-profile style features an enameled daisy charm that’s perfect for stacking (and practically screams spring!).
- Brass Base with Rhodium Plating
$6.00
663 million people live without clean water, which is nearly one in 10 people worldwide. When a community gets access to clean water, it can change just about everything. Charity: Water is a nonprofit organization bringing clean and safe drinking water to people in developing countries. 5% of the purchase...
$6.00
The Parkinson's Foundation makes life better for people with Parkinson’s disease by improving care and advancing research toward a cure. It provides a community where people living with Parkinson’s, families, caregivers, scientists, advocates, donors and volunteers join forces to improve lives and advance toward a cure. 5% of the purchase price*...
$12.00
Calling all fans of our classic Chevron Ring—we’ve got a matching toe ring that will give you major happy feet! This stacked design features a simple chevron pattern with a hammered effect for a little extra texture. Grab one (or two) before sticking your toes in the sand this summer. Lightly...
$15.00
We’re over the moon about this gorgeous charm bracelet! Set on a neutral string band—meaning it goes with everything—this style features a genuine moonstone charm, which is known to help you go with the flow and enhance your intuition. Wear it the next time you need the confidence to trust your gut! Moonstone Charm Adjustable...
$15.00
Soak up some rays in our new Sunkissed Bracelet! Available in silver with an amazonite stone—this summery, stackable style features a 100% genuine gemstone charm (meaning no two look alike!).
Winterfresh: Amazonite Stone
Charm Dimensions: 11mm Diameter
Adjustable from 2-5 Inches in Diameter
$15.00
Ride the waves all year with this Silver Wave Bar on Winterfresh cord Bracelet.
Rhodium-Plated Brass
Charm: 25mm (L) x 5mm (H)
Adjustable from 2-5 Inches in Diameter
by Puravida
$15.00
Ride the waves all year with this Silver Wave Bar on Peach Bracelet
Rhodium-Plated Brass
Charm: 25mm (L) x 5mm (H)
Adjustable from 2-5 Inches in Diameter
by Puravida
$22.00
Genuine Howlite Stone
Silver: .925 Sterling Silver
Gold: Brass Base with Gold Plating
by Puravida
$14.00
Founded in Costa Rica, PuraVida provides sustainable jobs to artisans worldwide and raises awareness for charities with products that give back.
Silver: Brass Base w/ Rhodium Plating & Seaglass
Gold: Brass Base w/ Gold Plating & Seaglass
by Puravida
$20.00
Looking for an anklet that’s sure to make a splash? Then check out our new Delicate Wave Anklet! Looks great on it's own or layered with other thin anklets for a cute stack. Standard Cable Chain Brass Base with Rhodium, Gold or Rose Gold Plating 9" with 1" Extension Charm:...
$20.00
Have a soft spot for sea turtles? Then show it off with our Sea Turtle Earrings! This pretty pair of earrings is available in two beach-ready finishes: gold with a sea green stone and silver with a sky blue stone. Measurements: 6mm (L) x 8 mm (H) Silver: Brass Base...
$10.00
"Peace can become a lens through which you see the world. Be it. Live it. Radiate it out. Peace is an inside job." -Wayne Dyer
Silver: Rhodium-Plated Brass, Waxed Cord
Adjustable from 2-5 Inches in Diameter
by Puravida
$10.00
Puravida is committed to supporting artisans and charities worldwide, as well as protecting the environment through biodegradable packaging - so you can be sure your beautiful piece of jewelry is doing good for the world! Gold plated starfish charm, metal "P" charm, on waxed cord Adjustable from 2-5 Inches in...
$12.00
Show your love for sea turtles with this exclusive new charm bracelet! For each bracelet sold, 5% of the purchase price* will be donated to the Sea Turtle Conservancy, the world’s oldest sea turtle research and conservation group, which carries out worldwide programs to conserve and recover sea turtle populations. Gold-Plated...
$12.00
Show your love for sea turtles with this exclusive new charm bracelet! For each bracelet sold, 5% of the purchase price* will be donated to the Sea Turtle Conservancy, the world’s oldest sea turtle research and conservation group, which carries out worldwide programs to conserve and recover sea turtle populations. Rhodium...
$12.00
Show your love for elephants with our new Save the Elephants Charm bracelet! For each bracelet sold, we'll donate 5% of the purchase price to The Elephant Sanctuary, a Tennessee- based nonprofit that provides captive elephants with individualized care, the companionship of a herd, and the opportunity to live out...
$12.00
Show your love for elephants with our new Save the Elephants Charm bracelet! For each bracelet sold, we'll donate 5% of the purchase price to The Elephant Sanctuary, a Tennessee- based nonprofit that provides captive elephants with individualized care, the companionship of a herd, and the opportunity to live out...
$12.00
It’s almost beach season (yay!) and our Shoreline Anklet is sooo here for it.
Wax-Coated
Rose Gold: Rose Gold-Plated Brass
Silver: Rhodium-Plated Brass
Adjustable from 3-6 Inches in Diameter
by Puravida
$24.00
This delicate and adorable piece is set on a sterling silver chain with a bouquet of enameled sunflower charms sprinkled throughout.
Brass Base w/ Rhodium Plating & Enamel
Chain: 14" with 2" Extension
Sunflower Charms: 9mm (diameter)
by Puravida
$12.00
Bring a little sunshine to your bracelet collection with our Sunflower Charm Bracelet. Set on a simple string band-it features an enamel sunflower charm that’s sure to brighten up your day every time you wear it! Enamel Sunflower Charm Gold-Coated "P" Charm Adjustable from 2-5 Inches in Diameter by Puravida...
$12.00
It’s the perfect bracelet for all dolphin lovers! For each bracelet sold, 5% of the purchase price* will be donated to Oceanic Preservation Society (OPS), a nonprofit that exposes complex global environmental issues and promotes advocacy, including advocating for global protection for dolphins. Gold: Gold-Plated Brass Adjustable from 2-5 Inches in Diameter...
$22.00
This stunning style features a triangle-shaped chalcedony stone, which is known for keeping you calm, enhancing your generosity and helping you make positive changes. And because each stone is unique, no two rings look alike. Add it to your favorite stack for some super-chill vibes. Gold Plated Brass with Chalcedony...
SALE
$5.00
$10.00
Sloths represent calmness, relaxation, saving energy and patience. These strange animals see to make their life comfortable, without asking much. They do not waste their energy and they carefully pick leaves they love to eat and so... sloths symbolize harmony with the world we live in. For each bracelet sold,...
$10.00
The bee symbolizes community, brightness and personal power. Follow the bee to discover your new destination.
Adjustable 2-5 inches
Silver: Rhodium-Plated Brass, Waxed cord
By Puravida
$10.00
Dolphins symbolize resurrection and protection. They have a playful nature, which reminds us to approach life with a sense of joy and humor.
Adjustable from 2-5 inches
Rhodium Plated
By Puravida
$10.00
Wave hello to your new fave: our Wave Locket Charm Bracelet! This insanely cute style is set on a bitty braid band.
Wave Locket: 11mm (diameter)
Inside of Locket Features PV Logo on Left and Pineapple on Right
Silver: Rhodium-Plated Brass
Adjustable from 2-5 Inches in Diameter
by Puravida
$12.00
Add a little sweetness to your wrist stack!
Heart Charm: 11mm (L) x 13mm (H)
Rose Gold: Rose Gold-Plated Brass
Silver: Silver-Plated Brass
Adjustable from 2-5 Inches in Diameter
by Puravida
$18.00
Add this Stone Wave Charm Bracelet to a wrist stack or wear alone!
Wave Charm: 14mm (diameter)
Silver Plated, Turquoise Stone Inset, Waxed Cord
Adjustable from 2-5 Inches in Diameter
by Puravida
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