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We exist to help you be your best and we encourage joy. We put you first—and, more importantly, we believe you should put yourself first. Since 2008 we’ve been curating and creating clothes, accessories, planners, and more to make life a little bit brighter and a lot more fun. Over a decade later, this remains our mission, as does drawing awareness to mental health issues and creating products dedicated to you and your well-being.
Katie Kimmel Write On Pen Set
The world becomes a brighter place when the pen you’re writing with looks good. Take for instance, one of these really cute pens. They have black ink, encouraging words designed by our friend Katie Kimmel, and the moment they hit the paper really beautiful music starts to play (in your...
Superbloom Lounge Shorts
Sure, originally made these shorts for you to sleep in, but they easily double as outside shorts, too! They’ve got a relaxed fit, an elastic waistband, and pockets! 100% rayon challis by
Feeling Feelings Wellness Cards
A toolbox for your feelings. These cards are split into five sections: joy, fear, sadness, anger, and wild card. They're great for supporting your emotional awareness and growth, starting conversations, inspiring journal entries, and practicing empathy. 50% of the net proceeds will be donated to The Loveland Foundation. They’re an...
Superbloom Breezy Tank
Sure, originally made this tank for you to sleep in, but they easily double as outside wear, too! It’s got a baby doll fit, adjustable tie straps, and our superbloom pattern in bright yellow. 100% rayon challis by
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